To be the regions most admired consumer packaged goods company in emerging markets.
Our mission is to nourish people’s lives by offering a wide variety of flavorful, Delicious, and Affordable food choices that can help everyone enjoy a balanced, healthful diet.
Value and Quality
Genjoy attributes its successes to a pricing policy built on four factors that appeal to retailers and consumers. These are:
- A brand that can grow in its product category,
- Is perceived to offer value for money,
- Can generate satisfactory gross profits and
- Help maintain the retailer’s competitiveness.
Genjoy promises to delivers quality products at cost effective prices, guided by their slogan
“Value makes friends and Quality keeps them”
We are dedicated to offering a service based on quality products, quality service levels and competitive prices.
Stringent quality control procedures are implemented at every stage of production and monitored in house in our modern laboratory ensuring that the highest quality is maintained throughout the production process.